/
11 - Running the test
11 - Running the test
- Dave O'Brien
Owned by Dave O'Brien
“It’s time to play the music, it’s time to light the lights…” – The Muppet Show
It’s time to get things started on the Muppet Show tonight with our tree test. We're ready to launch it and see what happens.
Splitting users randomly among tests
Using separate links or code
Launching the test(s)
A launch checklist, and timing the launch
Monitoring the test's progress
Dealing with low turnout, weird scores, and high drop-out rates
Keeping stakeholders informed
Sending periodic updates to the team
Asking “why?” with in-person sessions
When we get results that need more probing
Closing the test
A few housekeeping items to remember
Key points
, multiple selections available,
Related content
8 - Setting up a test
8 - Setting up a test
More like this
6 - Preparing a tree for testing
6 - Preparing a tree for testing
Read with this
Chapter 12 - key points
Chapter 12 - key points
More like this
Cleaning the data
Cleaning the data
Read with this
12 - Analyzing results
12 - Analyzing results
More like this
Chapter 4 - key points
Chapter 4 - key points
Read with this
Copyright © 2024 Dave O'Brien
This guide is covered by a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.