1 - Getting our users unlost

“I've never been lost, but I was mighty turned around for three days once.” ― Daniel Boone

Few things are as frustrating as not being able to find something, especially when we know it’s there.

As website creators, we put a lot of effort into our content, but it all comes to naught if our users can’t locate what they’re looking for.

Everyone has visited sites that were poorly organized, and that wasted their time as a result. Suppose we need some help from this bus website - should we visit the Questions section or the FAQ? And just what does that mysterious Information tab offer?

Open

When other sites are just a click away, we need to make sure the sites that we design get people to the content they want, quickly and easily.

We make sure by testing.

Next: Chapter 2 - Tree testing - a quick intro