Chapter 1 - key points

Empirical design (testing our site as we go) puts us at less risk than “genius” design (where we only discover the truth once the site is live).

If our users can’t find the content they want, it doesn’t matter how good the content is.

To make things easy to find on our site, search is not enough. We need a clear site tree – a “skeleton” of headings and subheadings - to help our users navigate.