| Tip |
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If you’re we’re running more than one test, and need to split participants between them, you we can provide mutually exclusive links or use code. |
| Tip |
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When timing your our launch, consider your audience’s we should consider our audiences' availability. |
| Tip |
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Monitor your the study every few days to see if there are any obvious problems, such as low or unbalanced response rates, lower- or higher-than-expected success rates, or high drop-out rates. |
| Tip |
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Keep your stakeholders updated on the progress of the study, particularly if there are problems that they can help fix. |
| Tip |
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If you we encounter low scores that you we can’t explain, we should consider running a few in-person tree tests so you we can probe the participants’ behaviour and thinking. |
| Tip |
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Once you we close your the test, don’t forget the housekeeping (taking down web ads, doing the prize draw, and so on). |
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