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~A bit of planning up front will save you time, effort, and frustration later. |
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You can use tree testing to get a baseline score for an existing website, test revisions to an existing structure, or make new structures compete against each other and the original site. |
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You should plan to test your entire structure unless it’s large (> 500 items), in which case you can test a pruned version of it. |
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Early on, you’ll need to determine which audiences to target, how you will reach them, and what incentive (if any) you’ll offer them. |
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You should start testing as soon as you have a structure written down. |
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Will you only test online, or will you need to supplement your results with some in-person sessions? |
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To run a good study, there are several roles to fill. Will you do them all yourself, or do you need to involve other people? |
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If something goes wrong during testing, you need to plan how you will handle it. |
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Documenting your plan makes everything easier, especially if you have a template to start from. |
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Next: Chapter 5: Creating trees