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- Am I at the right site?
When we search the web, we get all kinds of hits, but many of them are a waste of time. As a result, we’ve gotten very good at separating the wheat from the chaff.
When we visit that first page of a site, we’re instantly looking around to see if this is the kind of site that has what we want, or if we should just hit Back now and cut our losses. Seeing a clear navigation tree and specific terms helps our visitor make this decision.- If this is the right site for them, we provide them ways to get to the right content, even though the first page they saw wasn’t the correct one.
- If this isn’t the right site for them, a clear navigation tree will make it clear to them that they should leave now (painlessly) instead of wasting their time hunting around our site looking for content it doesn’t have. It’s the polite thing to do.
- If this is the right site for them, we provide them ways to get to the right content, even though the first page they saw wasn’t the correct one.
- Where in this site should I go?
If they decide to delve further into our site, we need to give them an idea of what we cover, what we don’t, and where to go next.
If they’re looking for content related to the page they stumbled upon, a “related pages” box on the page can help.
But it’s also helpful for them to be able to see the overall structure of the site, and where they are in it, so they can orient themselves and make an informed choice about where to click next.
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Next: Why search is not enough