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In Chapter 10 - Piloting the test, we’ll see that it’s a good idea to do a dry run of each test, revise it, and launch the second (or third) version. So the list of tests may eventually look something like this:
- Acme current – draft 1
- Acme current – final
- Acme topic – draft 1
- Acme topic – draft 2
- Acme topic – final
- Acme audience – draft 1
- Acme audience – final
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