...
Usability guru Jakob Nielsen warns about the problems with audience-based navigation, but if done properly, it can be effective.
By
internal departmentGrouping content by internal parts of an organization (e.g. Human Resources, Finance, IT, etc.) is common in intranets, but is usually not a good idea for public-facing websites (where site visitors may not understand (or care about) the organization’s internal structure).
- ss
By brand
On shopping sites, dividing the content by brand is sometimes used as primary navigation, but more often used in a secondary role or as an alternate way to filter:
...
By geography
Where content varies largely by region, it may be a good idea to divide content accordinglythis way. However, this does assume the user knows the regions by name, and it also means grappling with geographical boundaries and content that does not fit into a specific region.
...
By internal department
Grouping content by internal parts of an organization (e.g. Human Resources, Finance, IT, etc.) is common in intranets, but is usually not a good idea for public-facing websites (where site visitors may not understand (or care about) the organization’s internal structure).
By format
Some sites offer sections devoted to certain formats, such as documents (often PDFs), videos, or picture galleries, often using their own jargon (where, for example, "papers" are PDFs, "guides" are HTML, and "tutorials" are video).
...