| Table of Contents | ||
|---|---|---|
|
...
Some tools let you us specify the web address (URL) that participants will see when they do the test. This address is often auto-generated from the name you we give to the test.
For example, for the “Acme topic – final” test shown in Naming the test earlier in this chapter, the test address might be something like this:
...
There are two reasons why you we might want to change this default address:
- Giving away the grouping method
An observant user may notice the address and see that the tree is based on topics (rather than, say, audience):
https://yourtool.com/acme-by-topic
This is a minor giveaway, but we still recommend that you change changing the address to something less descriptive, such as:
https://yourtool.com/acme-tree-1
...
- Giving away the client’s identity
If you’re we’re doing a blind test (where the participants are not supposed to know who the site owner is, for whatever reason), a quick glance at the web address can blow your our cover:
https://yourtool.com/walmart-study-1
You
We can keep the test blind by using a generic address like this:
https://yourtool.com/study-1
...