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  • The site you’re testing

  • Which variation of the tree you’re testing (if you’re testing more than one)

  • Which revision of the test you’re working on

 For example, suppose we’re helping the Acme Supply company reorganize their website. We’re testing their current site structure (to get a baseline score to compare against) and two new trees – one grouped by topic, and the other by audience. So we create 3 tree tests with the following names:

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