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  • Expanding the tree to include all the sublevels we want to test.
    For most trees, this will be all the sublevels that the eventual website will have. For some trees, however (particularly shopping sites that may have thousands of products), you may decide to test a representative sample of the lower levels.
    For more on how many levels to test, see Chapter ~, Preparing a tree for testing Which part of the tree? in Chapter 6.

  • Making our labels consistent.
    This is the time to clean up our wording so that we use parallel phrasing (e.g. “For patients”, “For doctors”, etc.) where possible, and stricter terminology (e.g. Are we calling them “cars” or “vehicles”?).


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