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Earlier, we recommended that when you “rough “roughing out” a tree, you only create the top 2 or 3 levels, and you don’t get stuck on wording. This is time saved for the trees that you we discarded during your our triage.

For the trees that made the cut, we now need to think through the whole tree. This means:

  • Expanding the tree to include all the sublevels we want to test.
    For most trees, this will be all the sublevels that the eventual website will have. For some trees, however (particularly shopping sites that may have thousands of products), you we may decide to test a representative sample of the lower levels.
    For more on how many levels to test, see Which part of the tree? in Chapter 6.

  • Making our labels consistent.
    This is the time to clean up our wording so that we use parallel phrasing (e.g. “For patients”, “For doctors”, etc.) where possible, and stricter terminology (e.g. Are we calling them “cars” or “vehicles”?).


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