It’s time to play the music
It’s time to light the lights… - lights… – The Muppet Show
It’s time to get things started on the Muppet Show tonight with your our tree test – time to release it into the wild. We're ready to launch it and see what happens.
check webinar slides
Splitting users randomly among tests
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Using separate links or code
Launching the test(s)
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A launch checklist, and timing the launch
Monitoring the test's progress
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Dealing with low turnout, weird scores, and high drop-out rates
Keeping stakeholders informed
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Sending periodic updates to the team
Asking “why?” with in-person sessions
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Recording results (face to face)
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When we get results that need more probing
Closing the test
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A few housekeeping items to remember