It’s time to play the music
It’s time to light the lights… – The Muppet Show
It’s time to get things started on the Muppet Show tonight with your our tree test. We're ready to launch it and see what happens.
check webinar slides
Splitting users randomly among tests
- summary text here
Using separate links or code
Launching the test(s)
- summary text here
A launch checklist, and timing the launch
Monitoring the test's progress
- summary text here
Dealing with low turnout, weird scores, and high drop-out rates
Keeping stakeholders informed
- summary text here
Sending periodic updates to the team
Asking “why?” with in-person sessions
- summary text here
Recording results (face to face)
- summary text here
When we get results that need more probing
Closing the test
- summary text here
A few housekeeping items to remember