It’s time to play the music
It’s time to light the lights… – The Muppet Show
It’s time to get things started with your tree test – time to release it into the wild.
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Splitting users randomly among tests
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Launching the test(s)
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Monitoring the test's progress
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Keeping stakeholders informed
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Asking “why?” with in-person sessions
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Recording results (face to face)
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Closing the test
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