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In the design phase of a project, it’s a mistake to create just a single new site tree.
Going wide – testingTesting several alternatives at once
It’s too early to finalize our thinking; we probably haven’t done enough research and we haven’t actually tested our idea with users. If it doesn’t work out, what do we do – start over? If we only create (and test) a single site tree, we’re taking a big (and unnecessary) risk.
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So, in round 2, they created a third tree that was a hybrid of the best of the earlier designs. And the third tree proved to be the charm:
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Next: Putting it all together The design phase: going deep