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Everyone has visited sites that were poorly organized, and that wasted their time as a result. When other sites are just a click away, we need to make sure the sites that we design get people to the thing they want, quickly and easily.~example
- example of poor main organization/labelling – see slides
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Two designers, two approaches
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Good IA starts with an effective site tree
- overview text here
Why search is not enough
- overview text here
Chapter 1 - key points