| Tip |
|---|
~ |
| Tip |
|---|
~ |
| Tip |
|---|
~ |
| Tip |
|---|
~ |
| Tip |
|---|
~A bit of planning up front will save us time, effort, and frustration later. |
| Tip |
|---|
We can use tree testing to get a baseline score for an existing website, test revisions to an existing structure, or make new structures compete against each other and the original site. |
| Tip |
|---|
We should plan to test our entire structure unless it’s large (> 500 items), in which case we can test a pruned version of it. |
| Tip |
|---|
Early on, we’ll need to determine which audiences to target, how we will reach them, and what incentive (if any) we’ll offer them. |
| Tip |
|---|
We should start testing as soon as we have a structure written down. |
| Tip |
|---|
Will we only test online, or will we need to supplement our results with some in-person sessions? |
| Tip |
|---|
To run a good study, there are several roles to fill. Will we do them all ourselves, or do we need to involve other people? |
| Tip |
|---|
If something goes wrong during testing, we need to plan how we will handle it. |
| Tip |
|---|
Documenting our plan makes everything easier, especially if we have a template to start from. |
...
Next: Chapter 5 : - Creating trees