"How many roads must a man walk down, before you can call him a man?" - Bob Dylan
- overview
- check webinar slides
- import stuff from UXNZ 2013 slides, OE wiki
- provide a basic list of analysis steps, then some additional ones to pull out when needed?
Cleaning the data
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Backing up raw data, removing garbage, updating correct answers
Sharing the data
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Publishing via the tool, sharing logins, uploading results to the cloud
Reviewing overall results
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Overall success rate, directness, speed, and overall score
Analyzing by task
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Where they went, clicked first, backtracked, slowed down, gave up, etc.
Analyzing by branches
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Looking for clusters of right and wrong answers
Analyzing by user group or other criteria
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Filtering results using survey questions, and comparing them
Discovering evil attractors
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What they are, how to spot, why they happen, how to get rid of them