"How many roads must a man walk down, before you can call him a man?" - Bob Dylan
- overview
- check webinar slides
- import stuff from UXNZ 2013 slides, OE wiki
- provide a basic list of analysis steps, then some additional ones to pull out when needed?
Cleaning the data
Backing up raw data, removing garbage, updating correct answers
Sharing the data
Publishing via the tool, sharing logins, uploading results to the cloud
Reviewing overall results
Overall success rate, directness, speed, and overall score
Analyzing by task
Where they went, clicked first, backtracked, slowed down, gave up, etc.
Analyzing by branches
Looking for clusters of right and wrong answers
Analyzing by user group or other criteria
Filtering results using survey questions, and comparing them
Discovering evil attractors
What they are, how to spot, why they happen, how to get rid of them