"O ye'll take the high road, and I'll take the low road,
And I'll be in Scotland afore ye." - The Bonnie Banks o' Loch Lomond
User research requires – you guessed it – users.
Whether you’re running an online study or an in-person one, you will need to get a certain number of representative users to volunteer their time to do your tree test.
In some cases, recruiting is really easy. You put a study invitation on your high-traffic website, some fraction of visitors click it and do your test, and you’re done.
In many cases, however, your job is more difficult. Perhaps you are looking for a certain subset of users. Perhaps you don’t have an existing website to draw traffic. Perhaps your audience is small enough that it’s hard to get enough users to volunteer.
In this chapter, we discuss how to decide which (and how many) participants you need, how to get their attention, and how to persuade them to do your study.
How many participants?
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Different user groups
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Using web ads
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Using email lists
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Using social media
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Using commercial panels
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Using integrated recruitment tools
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Other ways to recruit
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Dealing with selection bias
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Coordinating audiences and channels
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Screening for specific participants
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Restricting access with a password
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Writing a good invitation
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Offering incentives
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Recruiting for in-person sessions
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Chapter 9 - key points
Next: Chapter 9 - Recruiting participants