The whole point of running a tree test is to find out which parts of the tree work well and (more urgently) which parts don’t, for the most common and critical activities that our users do on the site.
We determine this by:
- examining the results of individual tasks
- looking for patterns among tasks
Task success rate
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Where they went
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What they clicked first
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Directness – where they backtracked
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Task speed - where they slowed down
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Where they gave up
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Confidence
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Dealing with outliers
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Finding patterns among tasks
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