"Plans are nothing; planning is everything." - Dwight D. Eisenhower
If you have a site structure to test and some tasks in mind, it’s tempting just to dive right in – set up the test, email a bunch of users, and watch the results come in. Easy, right?
However, you’ll get a lot more out of your testing if you take a step back and ask yourself some basic questions, such as:
- Why am I running this test? What am I specifically trying to find out?
- What am I testing – the whole tree, or just the top levels? Or two completely different trees?
- Who should I test – existing customers, or prospective ones too?
How you answer these questions can radically change how you run your test and analyze your results.
Why are you running this test?
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Which trees will you test?
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Who will you test?
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When will you test?
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Where will you test?
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Who will do what?
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How will you handle problems?
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Documenting your plan
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Chapter 4 - key points
Next: Chapter 5: Creating trees