"Tree testing is like analytics for a site you haven't built yet." - Sam Ng
This chapter gives you a short overview of tree testing – what it is, why and when to use it, and what the basic steps are.
By the end of this chapter, you should have a general idea of how tree testing works, and whether it might be a good addition to your own UX toolkit.
What is tree testing?
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Why run a tree test?
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When should we do a tree test?
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How long will it take?
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Which types of sites are most suitable?
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What are the basic steps?
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