If you’re using an online tree-testing tool, it may provide its own recruitment tools that give you access to a participant pool that the vendor maintains itself, or which it has “hired” from a commercial research panel. (See Using commercial panels earlier in this chapter.)
Here’s how integrated recruitment typically works:
- You create your tree-test study using the online tool.
- In the same tool, you choose their online-recruitment feature.
- You select criteria that will get you the participants you want.
Here is an example from Treejack:
- The tool then gives you an estimated cost and time required:
- If you decide to proceed, you launch your study normally, and the tool sends invitations to participants in its database who match the criteria you supplied.
- When the desired number of participants have completed your study, the automated recruitment ends and you are notified that the test results are ready to view.
In general, the pros and cons for integrated recruitments are the same as for commercial research panels.
Next: Other ways to recruit