"Plans are nothing; planning is everything." - Dwight D. Eisenhower
If you have a site structure to test and some tasks in mind, it’s tempting just to dive right in – set up the test, email a bunch of users, and watch the results come in. Easy, right?
However, you’ll get a lot more out of your testing if you take a step back and ask yourself some basic questions, such as:
How you answer these questions can radically change how you run your test and analyze your results.