- "When you come to a fork in the road, take it." - Yogi Berra
Once you’ve constructed one or more trees to test, and come up with a list of the tasks you’d like your users to try, take time to pause and congratulate yourself – most of the heavy lifting is done.
Now you need to turn this raw material into an actual test that you can run with users. Luckily, the tools now available make this a fairly straightforward process, as well as offering a raft of handy options to tailor the test to your needs.
In this chapter, we’ll cover how to get your test set up, and which of those options you should choose when.
Tips to make your tests easy to identify later
Avoid giving away the grouping method and client
For the prompts and controls shown by the tool
If you need to keep the study private
Finishing manually, by # of participants, or by date
Pointers to Chapters 6 and 7
Welcome message, instructions, thanks message, and T&C
For screening, splitting results, research, comments, etc.
Setting the logo and color scheme
For participants' questions, concerns, or suggestions
In case customers contact them about it
Next: Chapter 9 - Recruiting participants