Chapter 8 - key points

We should name our tests systematically so we can make sense of them later, and choose URLs that don’t give away anything important.

We need to decide how we want to close the study. We usually close the test manually depending on how well (or badly) the recruitment is going.

At the end of a test, we can link back to a commercial panel, to another study, or to a survey to recruit for our next piece of research.