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You We should do tree testing early in the design process. |
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In the initial research phase, an open card sort and a benchmark baseline tree test of the existing site will give you us ideas for what needs changing in your our site tree. |
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In the design phase, you we should “"go wide” " by creating several alternative site trees incorporating the ideas from your our research. |
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Online testing tools are cheap and fast, allowing you us to "go deep" (run several quick rounds of tests), winnowing and refining your our ideas down to a single high-performing structure. |
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For evaluating site structures early in the design process, tree testing is more effective than closed card sorts. |
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Next: Chapter 4 : - Planning a tree test