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It’s always good, however, to start with some knowledge. In The research phase in Chapter ~3, we described how some basic user research (such as contextual inquiry, open card sorts, and tree-testing the existing site) gives can give us a head start.
If we’ve done the research, we are not starting with a blank slate:
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Sometimes the role is age-based, such as this example from the NZ Ministry of Education:
- ss of education.govt.nz
Jakob Nielsen warns about the problems with audience-based navigation, but if done properly, it can be effective.
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