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If you're not sure which terms your audience uses, there are several sources ways to checkfind out:
- If you run an open card sort to generate ideas for your site tree, pay attention to the headings that your participants create.
- If you do contextual inquiry or other qualitative research with your users, review your notes or recordings for verbatim terms that they use.
- Check your search logs to see what your site visitors are typing into the search box.
This has the double value of showing what your users couldn't find by browsing, and what words they use during navigation.
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