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In Discovering evil attractors in Chapter 12, we see that a consumer-review website tried a Personal subheading in their Appliance section. In tree testing, participants mistakenly chose it as the answer for a wide variety of unrelated tasks. When they made it more specific (changing Personal to Persona Care), the problem went away.
Make headings scannable
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It also helps to make headings easy to skim, by putting the most important differentiating words up front.
For example, this list of headings:
- example
- example
- example
- example
...can be made more scannable by front-loading
...
the phrases, like this:
- example
- example
- example
- example
For more on front-loading headings and links, see Jakob Nielsen's well-known article.
Anchor brevity brevity
Balance brevity with clarity
| brevity | |
| brevity |
...