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For example, this list of headings is typical, but not very scannable:

  • example
  • example
  • example
  • example

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  • Using your debit card
  • How to apply for a credit card
  • Understanding credit-card limits
  • How you can budget for credit cards


Usability guru Jakob Nielsen calls this "Starting with blah-blah and deferring the information-carrying text to the end".

We can easily make this list more scannable by front-loading the phrasesheadings, like this:

  • example
  • example
  • example
  • exampleDebit cards - how to use
  • Credit cards - apply online
  • Credit-card limits - how they work
  • Budgeting for credit cards

 

For more on front-loading headings and links, see Jakob Nielsen's well-known article.

Anchor
brevity
brevity
Balance brevity with clarity 

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