- "When you come to a fork in the road, take it." - Yogi Berra
Once you’ve constructed one or more trees to test, and come up with a list of the tasks you’d like your users to try, take time to pause and congratulate yourself – most of the heavy lifting is done.
Now you need to turn this raw material into an actual test that you can run with users. Luckily, the tools now available make this a fairly straightforward process, as well as offering a raft of handy options to tailor the test to your needs.
In this chapter, we’ll cover how to get your test set up, and which of those options you should choose when.
Naming your test
Tips to make your tests easy to identify later
Disguising the test address
Avoid giving away the grouping method and client
Selecting languages
For the prompts and controls shown by the tool
Password-protecting your test
If you need to keep the study private
Setting closing rules
Finishing manually, by # of participants, or by date
Setting up the tree and tasks
Pointers to Chapters 6 and 7
Writing supporting text
Welcome message, instructions, thanks message, and T&C
Adding survey questions
For screening, splitting results, research, comments, etc.
Choosing a visual design
Setting the logo and color scheme
Providing a support contact
For participants' questions, concerns, or suggestions
Alerting your organization about the study
In case customers contact them about it
Setting up a paper test
- overview text here
Key points
Next: Chapter 9 - Recruiting participants
- redirect URL (for returning to a participant pane, or chaining studies together, or to recruit live participants (screener) for an in-person follow-up study - http://neoinsight.com/blog/2013/04/08/two-great-online-recruiting-techniques/)
- rethink the order of topics
- check other tools for more setup tasks