1: Getting your users unlost

“I've never been lost, but I was mighty turned around for three days once.” ― Daniel Boone

Few things are as frustrating as not being able to find something, especially when you know it’s there.

As a website creator, you put a lot of effort into your content, but it all comes to naught if your users can’t locate what they’re looking for.

Everyone has visited sites that were poorly organized, and that wasted their time as a result. When other sites are just a click away, we need to make sure the sites that we design get people to the thing they want, quickly and easily.

• example of poor main organization/labelling – see slides