It’s time to play the music
It’s time to light the lights… – The Muppet Show
It’s time to get things started on the Muppet Show tonight with your tree test.
- check webinar slides
Splitting users randomly among tests
Using separate links or code
Launching the test(s)
A launch checklist, and timing your launch
Monitoring the test's progress
Dealing with low turnout, weird scores, and high drop-out rates
Keeping stakeholders informed
Sending periodic updates to your team
Asking “why?” with in-person sessions
When you get results that need more probing
Closing the test
A few housekeeping items to remember