We may be tree testing by ourselves, with a colleague, or we may have an entire project team at our disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:
| Role | Responsibilities |
|---|---|
| Sponsor | Pays for the testing and represents our interests among upper management |
| Project leader | Makes the final decisions on scheduling, goals, etc. |
| Information architect | Designs the trees and tasks, analyses the results, ultimately responsible for the final site structure |
| Recruiter | Finds the participants, either using customer lists, web ads, or customer panels |
| Worker bee | Handles the details (writing out cards, entering data in an online tool, etc.) |
Next: How will we handle problems?
Add Comment