Who will do what?

We may be tree testing by ourselves, with a colleague, or we may have an entire project team at our disposal. Regardless, the following roles naturally emerge, so it’s a good idea to be clear about who’s covering what:

Role	Responsibilities

Role	Responsibilities
Sponsor	Pays for the testing and represents our interests among upper management
Project leader	Makes the final decisions on scheduling, goals, etc.
Information architect	Designs the trees and tasks, analyses the results, ultimately responsible for the final site structure
Recruiter	Finds the participants, either using customer lists, web ads, or customer panels
Worker bee	Handles the details (writing out cards, entering data in an online tool, etc.)

Next: How will we handle problems?