- specific, concrete terms
- speaking the user's language
- making headings clear
- balancing brevity with clarity
- making headings distinguishable
- making headings scannable (i.e. front-loading phrases (see Nielsen article - same idea as for links))
- combining related topics (e.g. foobar & bleem)
For more on this, check out ~web or book link.
Next: Team-sourcing ideas