It’s time to play the music
It’s time to light the lights… – The Muppet Show
It’s time to get things started on the Muppet Show tonight with your tree test.
Splitting users randomly among tests
Using separate links or code
Launching the test(s)
A launch checklist, and timing your launch
Monitoring the test's progress
Dealing with low turnout, weird scores, and high drop-out rates
Keeping stakeholders informed
Sending periodic updates to your team
Asking “why?” with in-person sessions
When you get results that need more probing
Closing the test
A few housekeeping items to remember