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  •  specific, concrete terms
  •  speaking the user's language
  •  combining related topics (e.g. foobar & bleem) making headings clear
  •  balancing brevity with clarity 
  •  making headings distinguishable
  •  making headings scannable (i.e. front-loading phrases (see Nielsen article - same idea as for links)
  •  balancing brevity with clarity
  •  making headings clear
  •  making headings distinguisable
  • ))
  •  combining related topics (e.g. foobar & bleem)

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For more on this, check out ~web or book link.

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