11 - Running the test
“It’s time to play the music, it’s time to light the lights…” – The Muppet Show
It’s time to get things started on the Muppet Show tonight with our tree test. We're ready to launch it and see what happens.
Using separate links or code
A launch checklist, and timing the launch
Dealing with low turnout, weird scores, and high drop-out rates
Sending periodic updates to the team
When we get results that need more probing
A few housekeeping items to remember
Copyright © 2024 Dave O'Brien
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